On its debut weekend, Oprah Winfrey's cable network got some healthy sampling from viewers.
U.S. & World
OWN said that, during Saturday's 8 p.m. and 9 p.m. EST hours, the network ranked third among all ad-supported cable networks in the 25-to-54-year-old audience demo. OWN was airing episodes of its reality series, "Season 25: Oprah Behind the Scenes." Only ESPN and USA Network ranked higher.
Sunday in prime time, the network averaged 822,000 viewers.
OWN, which launched at 12 noon EST on Saturday, is available in 80 percent of homes with cable.
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