Mattel said Monday it will release a doll honoring the Mexican holiday Day of the Dead, which begins next month.
The doll will be named Barbie "Día De Muertos" and will have an outfit featuring hearts and butterfly details. It also will have a crown with monarch butterflies and bright marigolds, with its face painted with the traditional skull mask.
Day of the Dead is a special holiday in Mexico that originated in the central and southern part of the country. The celebration in the U.S. runs Oct. 31-Nov. 2 and features festivals and offerings for loved ones who have died.
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Mattel will start selling the $75 doll Sept. 12.
Previous Barbies have honored Marie Antoinette and fashion designer Christian Dior.
Last month, Mattel released Barbie dolls that pay tribute to civil rights activist Rosa Parks and astronaut Sally Ride, the first American woman in space. They are the latest in the company's "Inspiring Women" series.