Google is abandoning its attempt to sell print advertising on behalf of the struggling newspaper industry because the 2-year-old program wasn't paying off.
In a blog post Tuesday, Google said the advertising sales program with about 800 U.S. newspapers would end Feb. 28.
The Mountain View-based company launched the newspaper alliance in November 2006, hoping to expand beyond its dominance of the online advertising market.
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But the partnership didn't pan out as Google envisioned.
Now management is pulling the plug as the company cuts costs to boost profits during a deepening recession that has crimped online advertising.
Google shelved several other products and laid off 100 workers last week.