George Costanza of "Seinfeld" once famously declared that there was no room for innovation in the realm of toilet paper. Lucky for us he was wrong.
A team of researchers in Wisconsin has developed a three-ply toilet tissue, increasing by 50 percent the highest number previously achieved.
U.S. & World
The new triple-ply tissue is said to be "ultra-soft" and will be marketed to women 45 and older who view their bathroom as a "sanctuary for quality time."