No More Double-Cupping at Dunkin'

Ads include the hashtag #DoubleCupBreakup with the slogan "Consciously Un-Cup-Ling."

It's time to say goodbye to double-cupping at Dunkin' as they are getting rid of all foam cups by the end of the month.

The coffee giant said last year that they would stop using their signature foam coffee cups over environmental concerns.

Many users have been placing a plastic iced-coffee cup inside a foam cup to keep their hands from getting cold and condensation from getting everywhere.

According to The Boston Globe, double-cupping is especially popular in Massachusetts and Rhode Island.

Friday, Dunkin’ launched a campaign, taking a stance against the double-cupping practice, that results in added waste.

"It's a stupid idea," Dunkin' customer Alisha Bubine said upon hearing the news. "To make it cold and stay cold in the summertime, you put that in there, and that's it."

"It just doesn't feel right. It's not right that they're doing this to us," Dunkin' customer Alonzo Robinson added. "People like me grew up on the Styrofoam cup. And it's more than just a cup."

The company has been slowly introducing new reinforced paper cups nationwide, The Globe reports. Joseph Hellyar had the task of replacing the iconic foam cups with the perfect paper cup. The new double-walled cup was chosen after trying out a number of other cups. 

Dunkin' couldn't help but create a fun ad to announce the end of the beloved foam cup. Ads include the hashtag #DoubleCupBreakup with the slogan "Consciously Un-Cup-Ling." If you remember, Gwyneth Paltrow and Chris Martin consciously uncoupled back in 2014, when they ended their marriage on good terms.

The company says that it is finally time to "breakup with the double cup," as not all relationships are sustainable. 

"We're walking customers through this process with our latest campaign and want them to known that not all change is bad - we will help them through it,"  Dunkin' Chief Operating Officer, Scott Murphy said in a statement.

The move, which will start taking place Dec. 1, is expected to take about 19 million pounds of waste out of the environment, even though some customers are not on board.

"These Styrofoam cups — these are us right here. And they're going to take this away from us? That's like taking Tom Brady away. We can't deal with that," Robinson said.

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