NBC News

Chase Bank Deletes ‘Monday Motivation' Tweet Amid Criticism

“Our #MondayMotivation is to get better at #MondayMotivation tweets,” Chase says

Chase Bank’s effort to provide a little “Monday Motivation” backfired after a tweet to its 365,000 followers pushing people to be fiscally responsible was widely criticized as “poor-shaming,” NBC News reported

The since-deleted tweet offered a hypothetical conversation between a bank customer and the bank. The customer asks, “Why is my balance so low?” and the bank account replies: “Make coffee at home ... eat the food that’s already in the fridge ... you don’t need a cab, it’s only three blocks.”

“Our #MondayMotivation is to get better at #MondayMotivation tweets,” the Chase account later said. “Thanks for the feedback Twitter world.”  

Sen. Elizabeth Warren, D-Mass., a frequent critic of big banks, pointed out that JPMorgan, Chase’s parent company, received over $25 billion in taxpayer money as part of a government bailout in 2008. 

Some users defended the tweet for as one person put it, "having our bad habits called out."

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