They boost their teams from the sidelines and promote them by appearing in calendars and at fan events, but some sports cheerleaders say they are still not considered team employees and are paid what amounts to less than minimum wage.
California legislation believed to be the first of its kind in the nation is set to change that.
The bill approved by the state Senate on Monday and sent to the governor for his signature would require that cheerleaders be paid at least minimum wage and overtime and sick leave if they work for professional sports teams based in California.
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"Everyone who works hard to provide a great game day experience deserves the same basic level of dignity and respect on the job, starting with simply being paid for their work," said San Diego Assemblywoman Lorena Gonzalez, a former Stanford University cheerleader, who authored California's legislation.
A similar bill was introduced in New York State this year.
The focus on cheerleader pay comes in the wake of a spate of recent lawsuits against NFL teams alleging they did not pay cheerleaders for hours they spent practicing and making public appearances. Attorneys for some of the cheerleaders say the legislation is good, but existing law is already clear that cheerleaders are employees entitled to minimum wage.
"It's nice to have clarifying legislation, but I don't think it changes the state of the law at all," said attorney Sharon Vinick, who represented former Raiders cheerleaders in a lawsuit against the team.
Oakland Raiders cheerleaders were paid $125 per home game, or $1,250 per season, in a contract that includes hours of unpaid rehearsals, charity and commercial appearances, according to Vinick. Vinick reached a $1.25 million settlement last year on behalf of dozens of Raiderettes who worked for the team from 2010 to 2013.
Vinick rejected the team's classification of the cheerleaders as independent contractors, saying the team decided what dances they performed and music they used and set strict requirements for them.
Vinick also rejected arguments that the women were receiving exposure that could open up opportunities in modeling or other fields.
"If you are a young starting quarterback, you get lot of notoriety for that, but you also get paid for that work," she said. "The fact that the women might get some opportunities doesn't justify not paying them."
Buffalo Bills' cheerleaders were not paid at all, even for game days, said Sean Cooney, a partner at the law firm of Dolce Panepinto who is representing six cheerleaders in lawsuits filed last year that name the team. The cheerleaders also had to pay for their uniforms and hair and makeup.
"All because it was a job they like, that they were told was a privilege," Cooney said.
Calls to Bills and Raiders' representatives were not immediately returned. The Raiders in court documents said the cheerleaders' lawsuit should be handled by league arbitration.
The New York Jets, Cincinnati Bengals and Tampa Bay Buccaneers have also been sued over cheerleader pay, with the Buccaneers reaching a settlement this year.
The NFL declined comment on California's legislation. NFL teams are advised to follow state and federal employment laws, and team cheerleaders are not employed by the league.
But Cooney said the Bills cheerleaders are also suing the NFL because it approved an agreement that classified them as independent contractors who would not be paid.