Condoms, Sodas and Snacks: Amazon Expands Dash Button Program

Amazon Dash Buttons are small, Internet-connected devices


You can now dash for condoms on Amazon.

One year after the company unveiled its Amazon Dash Buttons, which allow customers to order goods with the push of a physical button, the company announced Thursday it is expanding the number of products available through the program.

Dash Buttons are small, Internet-connected devices that consumers can click to purchase household essentials. When a customer sees supplies running low, they simply press a Dash Button to place an order, never having to worry about running out of coffee, garbage bags or toilet paper.

Initially launched on March 31, 2015, with a handful of companies, many thought the program was a prank because of the proximity to April Fool's Day. But Amazon Dash now has over 100 buttons, representing top-name brands across dozens of retail categories and thousands of products. Whether supply is low on Trojan condoms, your Vichy moisturizer or snacks for the kids, Amazon Dash has a button for that.

Daniel Rausch, Director of Amazon Dash, said in the company's press release that orders for Dash have grown more than 75 percent in the last three months and "customers are using Dash Buttons more than once a minute."

"We’re thrilled with the positive response we’ve seen for Dash Buttons—and we heard loud and clear from customers that they wanted more brands, more categories, and more products in the program," Rausch added.

Dash buttons are available to Amazon Prime members in the U.S. essentially for free. Customers have to pay $4.99 upfront for each one, but that payment is then reimbursed after the first purchase using the button. The products are sent via Prime's free two-day shipping option. 

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