Ben and Jerry's Unveils Pecan Resist Flavor Ahead of Midterms - NBC New York
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Ben and Jerry's Unveils Pecan Resist Flavor Ahead of Midterms

The company said, "it cannot be silent in the face of policies that attack and attempt to roll back decades of progress..."

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    Ben and Jerry’s Announces New Flavor, Campaign for Social Justice

    Ben and Jerry's released a new ice cream flavor called "Pecan Resist." The flavor is a stand the company is taking against President Trump’s policies and rhetoric. (Published Tuesday, Oct. 30, 2018)

    Ice cream maker Ben & Jerry's is taking a stand against what it calls the Trump administration's regressive policies by rebranding one of its flavors Pecan Resist.

    The company and its founders unveiled the limited batch ice cream flavor Pecan Resist Tuesday in Washington ahead of the midterm elections.

    The company says Pecan Resist celebrates activists who are resisting oppression, harmful environmental practices and injustice.

    As part of the campaign, Ben & Jerry's is giving $25,000 each to four activist entities: Color of Change, Honor the Earth, Women's March and multi-media platform Neta.

    Anxieties and Attacks as Midterm Elections Loom

    [NATL] Anxieties and Attacks as Midterm Elections Loom

    Voters will hit the polls in a week for this year's midterm elections, and several factors could influence their decisions. Pipe bombs mailed to President Trump's critics and a deadly mass shooting at a Pittsburgh synagogue will be fresh on voters minds once they hit the booths Tuesday. The White House and President Trump, on the other hand, is sharpening their attacks against the media in the days leading up to the elections.

    (Published Tuesday, Oct. 30, 2018)

    The company said, "it cannot be silent in the face of policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights, and refugee and immigrant rights."

    Pecan Resist is chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge-covered almonds.

    Founded in Vermont in 1978 but currently owned by English consumer goods conglomerate Unilever, Ben & Jerry's has not shied away from social causes. While many businesses tread lightly in politics for fear of alienating customers, the ice cream maker has taken the opposite approach.

    "All of our employees here and around the world, all of the people we serve, are not only hoping, they are expecting us to speak up as businesses," said Ben & Jerry's CEO Matthew McCarthy.

    In 2016, the company's founders, Ben Cohen and Jerry Greenfield, were among a group of activists who were arrested while protesting for campaign finance reform at the U.S. Capitol in Washington.

    Ben & Jerry's has previously launched ice cream flavors in support of social and political change. In 2015, Save Our Swirled debuted to bring awareness to climate change. That same year, the company changed the name of its Chocolate Chip Cookie Dough ice cream to I Dough, I Dough in celebration of the Supreme Court's decision to strike down states' ban on same-sex marriage.

    Sanders Spars With CNN Reporter Over Trump Comments

    [NATL] Sanders Spars With CNN Reporter Over Trump Comments

    White House Press Secretary Sarah Huckabee Sanders sparred with CNN's Jim Acosta on Monday over President Donald Trump continuing to call the media the "enemy of the people."

    (Published Monday, Oct. 29, 2018)