New York City

Hindu Temple Ad Runs in Times Square Despite Opposition

Policemen walk past an image of Hindu god Ram on the eve of a groundbreaking ceremony of a temple dedicated to Ram in Ayodhya, India, Tuesday, Aug. 4, 2020.
AP Photo/Rajesh Kumar Singh

A large digital billboard in Times Square is displaying images of a Hindu deity and a temple being built on disputed ground in India, despite calls from a coalition of advocacy organizations — including Muslim, human rights, anti-fascist and secular groups — asking advertisers not to show the images.

Indian Prime Minister Narendra Modi participated in the groundbreaking for the Hindu temple Wednesday in the Indian city of Ayodhya. Modi supporters said they planned to gather in New York City's Times Square throughout the day to mark the occasion.

Around a dozen people stood in front of the billboard on Wednesday morning, snapping selfies when the bright yellow image of the multi-level, arched temple along with an image of the Hindu deity Ram and the Indian flag came across the screen.

The billboard wraps around the corner of 47th Street and 7th Avenue and the website of the Times Square Alliance says it is owned by Clear Channel, which did not immediately return a request for comment.

Modi laid the first silver bricks at the temple site, which will be built where the Babri Masjid mosque stood. The mosque was destroyed by Hindu hard-liners in 1992, sparking communal violence that left some 2,000 people dead.

Hindus believe Ram was born at the site and claim that the Mughal Emperor Babur built a mosque on top of a temple there.

The organizers of the celebration in Times Square bought the prime billboard space, Jagdish Sewhani told the Press Trust of India, which described him as the president of the American India Public Affairs Committee.

"We are just doing a celebration and it is not against anyone. This is a once in a mankind event and we thought what better place for it than Times Square," Sewhani told The Associated Press on Tuesday, reached at the phone number listed on the website for the New York gathering.

The American India Public Affairs Committee itself does not have a website, nor is a 1099 tax form available on ProPublica's nonprofit database. There is no corporation registered under that name in New York State.

When asked specifically for details about his organization, Sewhani described it as a “group of people” concerned with U.S.-India relations and then said, “Let us focus on our Lord Ram.”

In an interview with the South Asian Insider Show, Sewhani described himself as one of the founders of a U.S. wing of the Bharatiya Janata Party, the Hindu nationalist ruling party of India — a secular nation since independence from Britain in 1947.

“Today, the Indian-American community is very happy that our Lord Ram along with our temple, the Ayodhya temple, is displayed" so prominently, along with the tricolor flag, Sewhani said Wednesday.

Wednesday's groundbreaking ceremony followed a ruling by India’s Supreme Court last November favoring the building of a Hindu temple on the site in Uttar Pradesh state. The court also ordered that Muslims be given 5 acres of land to build a new mosque at a nearby site. But the ruling disappointed Muslims, who comprise around 14% of Hindu-majority India’s 1.3 billion people.

The coalition opposing the billboards wrote to New York City Mayor Bill de Blasio, asking him to stand against the images of Ram and of the planned temple being shown in Times Square. They called the planned display Islamophobic and a symbol of violence against Muslims in India.

"It shows not only glamorizing and glorifying an evil and cruel act," said Shaik Ubaid, president of Indian Minorities Advocacy Network in an interview with the AP. “They are so confident they are doing this in Times Square, the heart of America.”

The mayor's office did not return a request for comment.

The coalition also asked supporters to call major advertising companies, including Disney, Clear Channel and Branded Cities, to ask them not to run the images on their billboards. A representative of the company Branded Cities told the coalition Monday that they would not run digital advertising for the celebration in Times Square, Clarion India reported.

The image of the temple was not being displayed on a screen owned by Branded Cities on Wednesday morning.

Sewhani disputed that any of the planned billboard advertisements had been canceled. Ubaid did not immediately return a request for comment about the billboard display Wednesday.

Emails from the AP sent to Disney and Branded Cities were not returned. Lamar, which also sells advertising space in Times Square, said in an email that they were not contacted about any ads for this event.

Invites for the Ayodhya ceremony only went to 175 religious saints, priests and Hindu and Muslim community representatives. Those invited included Iqbal Ansari, the main Muslim litigant in the Supreme Court case, who now supports building the temple.

Zafaryab Jilani, who represents the All India Muslim Personal Law Board, previously said that while the Muslim community in India is not satisfied with the Supreme Court’s ruling, it will respect the decision and not protest the building of the temple.

Several prominent Muslim writers, academics and activists, who didn’t want to be identified, refused to discuss the issue, suggesting that the community in India was resigned to the new reality.

Copyright AP - Associated Press
Contact Us