Rochester, Buffalo Are Bigger Hipster Hot Spots than NYC: Ranking

The hottest "hipster" zip code in New York isn’t in some record store-lined street in Brooklyn or a Manhattan neighborhood with not one but five spots for avocado toast, according to a new report by and Yelp.

It’s in Rochester.

The real estate site and crowd-sourced reviews app found that that the city’s Highland Park neighborhood was not only the hottest hipster location in the Empire State, but the No. 5 spot in the country.

“From Shakespeare in the Park to live music during the summer, Highland Park is a hot spot for local residents, helping to create the tight-knit community that Rochester residents love,” wrote Javier Vivas,’s director of economic research.

Columbus, Ohio, topped the list, and was followed by Seattle, San Diego and Fort Wayne, Indiana.

San Francisco slotted out one spot below Rochester, while ZIP codes in Long Beach, California; Louisville, Kentucky; Grand Rapids, Michigan; and Colorado Springs, Colorado, rounded out the top 10.

Buffalo is also a hotter hipster market than any part of the Big Apple as well, according to the ranking. That city was named the No. 34 hottest hipster market, while New York City was left off the ranking altogether, for better or worse.

Also bigger hipster hotbeds than New York City, according to the list: Boise Idaho; Fargo, North Dakota; Orlando, Florida; Birmingham, Alabama; and Provo, Utah.

No zip codes in Connecticut or New Jersey made the ranking either. and Yelp said the created the rankings by finding zip codes where Yelpers use the word “hipster” most often in reviews and and comparing it to the ones that had the most page views to create a composite ranking with one zip code per city.

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