Naked Cowboy, Blue M&M Make Amends

Entertainer and Mars Inc. settle dispute over ad

Times Square entertainer the Naked Cowboy has melted away his differences with a blue M&M, settling claims that candymaker Mars Inc. stole his look for an ad.

The terms of the settlement were not disclosed in a filing Friday in federal court in Manhattan. The settlement calls for each side to pay its own costs and attorneys' fees.

A judge ruled in June that the lawsuit could go forward. He said a jury could decide whether an ad campaign made it seem that Robert Burck endorsed M&Ms.

In the ads, a blue M&M can be seen strumming a guitar while wearing just underpants, boots and a hat. Burck sports the same get-up while playing guitar for Times Square tourists.

Lawyers for both sides did not immediately return telephone calls.

Copyright AP - Associated Press
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