Musical luminaries including Nas, LL Cool J, and Fat Joe came out Thursday to the birthplace of hip-hop for a ground-breaking ceremony to launch the capital campaign for the new Universal Hip Hop Museum.
They joined a slew of politicians in the Bronx, where the now-global cultural force that is hip-hop has its roots.
“Hip hop made me believe that anything was possible," said LL Cool J. “This was like the first time where I felt like, ‘Wow, it’s possible to be powerful. It’s possible to be somebody. It’s possible to have meaning in this world.'”
The museum is part of a $349 million mixed-use project along the waterfront in the South Bronx.
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The first phase of the development, called Bronx Point, will provide affordable housing and public open space. It also is slated to include cultural and community-focused programming, including the permanent home of the Universal Hip Hop Museum.