Pop-Tarts might not just be for breakfast anymore.
Kellogg's is giving the public a taste of some unique flavor combinations featuring the morning treat by transforming its Times Square eatery into a Pop-Tarts Cafe this week.
Some of the menu items include a personal Pop-Tart pizza, chili Pop-Tart fries and tarty tacos.
Visitors to the restaurant, which opened last year, can also sample milkshakes made from the pastry.
The pop-up Pop-Tarts Cafe is open through Sunday.