When a stop sign wasn't enough to get drivers to slow down on a Jersey City street, one resident set up a camera and used a bit of online shaming to get officials to take notice.
Sean Popke, a former news photographer, started recording drivers blowing past a stop sign in a family-filled neighborhood at the corner of Jersey Avenue and York Street.
"I let it roll for an hour and a half, and when I got back, I started counting all the cars and I counted 100-plus in 90 minutes," he told NBC 4 New York Monday.
The edited video posted online even shows a Jersey City police officer and a transit bus speeding through the stop sign.
Popke shared the video on YouTube and Facebook. It was met with swift action by officials in Jersey City.
"If you document something and show people the breadth of the problem, they will take action," he said.
Just two days after the video was posted, Jersey City Public Works trimmed the trees around the stop signs, moved one sign to a more visible location and added a stop-ahead sign.
Jersey City police were also taking action Monday: One officer was posted at the intersection and spent hours pulling over drivers and ticketing them for running the stop sign.
Police are hoping the stepped-up enforcement improves safety at the intersection.