If you're a tourist in New York City, or even a harried local trying to get across midtown Manhattan, you've seen it, or maybe eaten in it -- the giant McDonald's on 42nd Street in Times Square with the Broadway-style marquee.
No more, though -- the company confirmed Wednesday that the location has shut down for good as of Tuesday.
“McDonald’s reviews its restaurant portfolio on a regular basis to make the best decisions for our business moving forward. Closing the 42nd Times Square restaurant was a difficult decision, but we look forward to continuing to serve our customers at the flagship McDonald’s on 45th and Broadway and in the neighboring communities," the company said in a statement.
The 17,000-square foot restaurant was a flagship for the company for much of the nearly two decades it was open. But it became less important to the brand after the newer flagship opened a few blocks north.