New York

I Scream, You Scream: Museum of Ice Cream to Launch NYC Flagship

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What to Know

  • The Museum of Ice Cream (MOIC) announced Wednesday the launch of its highly anticipated first flagship in Manhattan late Fall 2019
  • MOIC NYC will be located at 558 Broadway in Soho will span nearly 25,000 square feet over 3 floors
  • Tickets go on sale on Oct. 9 and but an early access waitlist is available at MOIC's website

I scream, you scream, but soon New Yorkers will be screaming year-round as they celebrate a delectable, cold treat with more sprinkles, selfies and hashtags!

The Museum of Ice Cream (MOIC) announced Wednesday the launch of its highly anticipated first flagship in Manhattan late Fall 2019.

MOIC NYC will be located at 558 Broadway in Soho will span nearly 25,000 square feet over three floors, featuring 13 all-new installations, including a New York inspired "Celestial Subway" and MOIC's biggest sprinkle pool to date.

MOIC NYC will feature imaginative, multi-sensory installation, including savory treats on a floating table, an epic three-story slide, a spectacular hall of giant scoops and a “Queen Bee hive” that visitors will only find if they follow the sound of a buzz.

According to co-founder, Maryellis Bunn, who is also MOIC’s creative director, the New York City flagship has been in development for three years.

"I want to continue to connect people and create moments of joy through ice cream. MOIC NYC will build upon Soho's artistic history and contribute to the neighborhood's resurgence as a place for imagination and creativity," Bunn said in a statement.

After three years, MOIC is back in the Big Apple with a permanent location, one of several flagships expected to launch worldwide in the upcoming years.

"We are excited to delight our fans back where MOIC began and continue to unite people through the power of ice cream. MOIC NYC is the first of several flagship locations that will launch in the U.S. and abroad over the next 18 months,", Co-Founder of Museum of Ice Cream Manish Vora said in a statement.

Tickets go on sale on Oct. 9 and but an early access waitlist is available at MOIC's website.

Copyright AP - Associated Press
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