Tiffany & Co. Is NOT Canceling Its Iconic Holiday Display Amid Security Concerns

What to Know

  • Extensive security measures have been implemented in the area around the store, which sits near the Trump Tower
  • Though the window display unveiling event was canceled, the show will go on this season as planned, a spokesman said
  • Tiffany & Co.'s annual holiday window display has been delighting shoppers for decades

The iconic annual holiday display at Tiffany & Co's flagship Fifth Avenue location will continue to awe passersby and shoppers this season, contrary to a published report that erroneously said the light show was canceled amid new security protocol in the area near the president-elect's home and office.

A spokesman for the designer jewelry company told NBC 4 New York Monday's window unveiling event was canceled, but the holiday show will go on.

"Our iconic Fifth Avenue flagship store windows, which feature sparkling vignettes of New York City at the holidays, are now on display and available for all to see," Tiffany & Co. spokesman Nathan Strauss said. "Our façade will also be illuminated as planned."

The store tweeted photos of the display Wednesday.

Located steps from Trump Tower, outside which scores of protesters have marched and gathered since the election, Tiffany & Co. has been in the heart of the new security zone created to protect President-elect Donald Trump. 

Police officers manning metal barricades have been asking visitors and shoppers where they are going before they could get onto the Trump Tower block, and some retailers, including a shoe store on nearby 56th Street, fear the security surge will drive customers away.

Tiffany & Co. encourages shoppers to access its store via the 57th Street entrance while the Fifth Avenue barricades remain in place. In the meantime, it remains open for business with regular hours. 

The jewelry store's legendary window display has been around for decades. This year's display features a picnic in Central Park, a vignette of Rockefeller Center with its majestic tree and a silhouette of a Manhattan skyline that floats along the Hudson River. 

Contact Us