In one ad, featuring McDonald's famous golden arches, the words "Lose the McGut" are printed in loud, bright McDonald's yellow. In another, featuring Burger King's recognizable logo, the words "Cholesterol King" is displayed between two golden, shining buns. Energy Kitchen is the company behind the advertising insults, a health food-focused chain that boasts "low-calorie, low-fat, tasty eats that are good for you."
With locations all over town - ranging from Chelsea to Hell's Kitchen to Hoboken, NJ - Energy Kitchen has become known to some New Yorkers as an inexpensive, yet healthy, alternative to the city's expansive offerings in fast food lunch. But PSFK, a trends and innovation company with a blog, put the three companies' breakfast sandwiches to the test, comparing calories and grams of fat.
A McDonald's Egg McMuffin stacked up first, reporting 300 calories and 12 grams of fat. Burger King's CROISSAN'WICH® with bacon, egg and cheese came in second with 340 Calories and 20 Grams of Fat. Finally, The Energy Breakfast Sandwich, Energy Kitchen's answer to the other offerings, has the most calories, 365, but ties McDonald's with 12 grams of fat.
While Energy Kitchen boasts a healthier menu overall by promising that nothing on their menu has over 500 calories PSFK notes, "calories only tell part of the story."