Bloomberg Pouring $100M in Anti-Trump Ad Campaign

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What to Know

  • New York billionaire Michael Bloomberg is pouring $100 million into an online advertising campaign attacking President Donald Trump
  • Bloomberg is deciding whether to launch a Democratic presidential bid
  • Bloomberg himself is not featured in the ad campaign

New York billionaire Michael Bloomberg, who is deciding whether to launch a Democratic presidential bid, is pouring $100 million into an online advertising campaign attacking President Donald Trump.

The campaign, which targets voters in four general election battleground states — Arizona, Michigan, Pennsylvania and Wisconsin — begins running on Friday, according to Bloomberg spokesman Jason Schechter.

News of the massive investment was first reported by The New York Times. The former New York City mayor has already filed paperwork in at least two states to appear on presidential primary ballots.

Bloomberg himself is not featured in the ad campaign.

Bloomberg filed paperwork Tuesday to appear on the ballot in Arkansas' March 3 presidential primary, the latest indication the billionaire former New York mayor may seek the Democratic nomination.

Bloomberg sent staffers to Alabama last week to file for the primary there, but filed his paperwork in person in Arkansas two hours before the state's filing deadline.

He's moving toward a presidential bid as he warns that the current field of Democratic presidential candidates isn't equipped to defeat President Donald Trump next year. Bloomberg plans to skip the traditional early voting states and focus more on Super Tuesday states, including Arkansas and Alabama.

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