Iconic Toy Store FAO Schwarz Closes Fifth Avenue Location - NBC New York

Iconic Toy Store FAO Schwarz Closes Fifth Avenue Location



    Iconic Toy Store FAO Schwarz Closing Wednesday

    Familes are making one last visit to the iconic Manhattan toy store. Gus Resendale reports. (Published Wednesday, July 15, 2015)

    Tom Hanks danced on a large floor piano there in the movie "Big." Multitudes of children wandered through the aisles, wide-eyed with delight at the giant stuffed animals and other toys. And a fair number of parents winced at some of the price tags.

    FAO Schwarz on Fifth Avenue, probably the best-known toy store in the world, closed Wednesday night.

    Owner Toys R Us announced the decision in May, citing the high and rising costs of running the 45,000-square-foot retail space on pricey Fifth Avenue. Though the flagship store is closing its doors for good, it may reopen elsewhere in midtown Manhattan.

    FAO Schwarz says it is the oldest toy store in the U.S., with a New York City location since 1870. Reported celeb sightings — Kim Kardashian and Kanye West before they were parents; Moms Angelina Jolie, Britney Spears and Victoria Beckham — have helped fuel the fantasy since the flagship store opened in 1986. Nick Jonas stopped by and hopped around the piano in December while singing "Jealous."

    But generations of ordinary families have also reveled in three levels of toys and candy.

    Scott Wolfson from Fort Lauderdale, Florida, remembers coming to FAO Schwarz as a kid and today brought his own son to see the iconic store.

    "To see it through his eyes, from his perspective, it brought a whole new meaning to me," Wolfson said.

    The Manhattan landmark included a candy store, personal shoppers and three levels of specialty toy departments.

    FAO Schwarz's Fifth Avenue Store ClosesFAO Schwarz's Fifth Avenue Store Closes

    "The baby department at FAO Schwarz is the ultimate destination when luxury shopping for little ones," the store's online fact sheet advised.

    When those babies reached "tweenhood," they'd need specialty skin care products: "It's never too early to start protecting one's natural beauty!"

    Toys R Us of Wayne, New Jersey, has been privately held since 2005. It bought the FAO Schwarz brand in 2009.

    Michael Vartanian, who has shopped at the store for years, said other stores can't replicate the FAO Schwarz experience.

    "It doesn't have the same feel, and the same as the name FAO Schwarz. It's a name, it's an icon," he said.

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