New York is launching a statewide multimedia campaign to remind motorists of the deadly impacts of drinking and driving.
The campaign, funded by the Governor's Traffic Safety Committee, will use billboards, radio, television and social media to convey the message.
The state attained a record low number of DWI-related deaths last year, and the new campaign seeks to build on that success, said Gov. Andrew Cuomo.
Preliminary data show the state recorded 1,037 traffic fatalities in 2014, which was the lowest number since the state began keeping records in 1925. In 2013, 1,199 individuals died in motor vehicle crashes.
From 2009-2013, an average of 342 traffic fatalities occurred annually as a result of alcohol-impaired driving.
Copyright AP - Associated Press
