Santa Claus ISN'T coming to town.
The group that puts on the annual Sidewalk Santa Parade says its last bell has been jingled.
Volunteers of America-Greater New York says the parade and its Sidewalk Santa fundraising efforts have been retired, and the organization is using other more effective ways to raise money for its "Hope and Hearth" food voucher program.
The parade traditionally took place the Friday after Thanksgiving. The organization's program would have Santas try to get donations from people passing by their sidewalk locations.
Rachel Weinstein, vice president of development and communications, says the Sidewalk Santa program "was just not the most effective way to raise money."
The organization has had a Sidewalk Santa program since the early part of the 20th century.
