Ho, Ho, No! NYC Santa Parade Comes to an End - NBC New York

Ho, Ho, No! NYC Santa Parade Comes to an End

The group that puts on the annual Sidewalk Santa Parade says its last bell has been jingled

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    Ho, Ho, No! NYC Santa Parade Comes to an End
    AP
    Volunteers of America Santas ring their bells as the cross a street in Fifth Ave. during their 110th annual Sidewalk Santa Parade, in New York, Friday, Nov. 23, 2012.

    Santa Claus ISN'T coming to town.

    The group that puts on the annual Sidewalk Santa Parade says its last bell has been jingled.

    Volunteers of America-Greater New York says the parade and its Sidewalk Santa fundraising efforts have been retired, and the organization is using other more effective ways to raise money for its "Hope and Hearth" food voucher program.

    The parade traditionally took place the Friday after Thanksgiving. The organization's program would have Santas try to get donations from people passing by their sidewalk locations.

    Sidewalk Santas

    [NY] Sidewalk Santas
    Every year "Sidewalk Santas" suit up to bring holiday cheer to the streets of New York. But they also have a much greater message and mission. Rachel Weinstine from Volunteers of America stops by to explain. Log on to www.sidewalksantanyc.org for more.
    (Published Sunday, Dec. 11, 2011)

    Rachel Weinstein, vice president of development and communications, says the Sidewalk Santa program "was just not the most effective way to raise money."

    The organization has had a Sidewalk Santa program since the early part of the 20th century.

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