Shake Shack to Open Williamsburg Location With Exclusive Menu - NBC New York

Shake Shack to Open Williamsburg Location With Exclusive Menu

The famous frozen custard concretes at the Williamsburg location will have special mix-ins from Du’s Donuts, Mast Brothers Chocolate and Four & Twenty Blackbirds

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    Shake Shack to Open Williamsburg Location With Exclusive Menu
    Shake Shack
    The Lilia Burger, created in collaboration with Chef Missy Robbins, will be available to the first 200 people who order it at the opening of Shake Shack's new Williamsburg location on July 1, 2018. (Photo courtesy of Shake Shack).

    Shake Shack lovers in Brooklyn, rejoice! The burger chain is coming to Williamsburg, and introducing new location-specific menu items to accompany its classic favorites.

    The burger chain’s first Williamsburg location at Berry Street and North 5th Street will open its doors on Sunday, July 1st at 11 a.m., the company says. 

    To celebrate the opening, Shake Shack has teamed up with Chef Missy Robbins of the buzzy local Italian restaurant Lilia to bring an upscale twist to the chain’s fast-casual fare. The Lilia Burger, which will be sold for $9.49, features a double hamburger brushed with garlic herb butter and topped with parmigiana fonduta. It will only be available to the first 200 people to order it on opening day.

    Three Williamsburg-exclusive frozen custard concretes, which have been created through collaboration with local vendors, will also serve as permanent fixtures to the new location’s menu. The “Just Du It,” “Shack Attack,” and “Pie Oh My” concretes will feature mix-ins from Du’s Donuts, Mast Brothers Chocolate and Four & Twenty Blackbirds respectively.

    All proceeds from the soft opening, along with 5 percent of sales from the new "Pie Oh My" concrete throughout the life of the Shack, will be donated to the restaurant's local charity partner, Refoundry. The Brooklyn-based organization aims to help formerly incarcerated people acquire skills that will transform their lives and careers.

    Earlier this month, the New York City-based chain restaurant opened a new location in Staten Island, becoming the borough's first Shake Shack. 

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