Music mogul Russell Simmons wants New York's governor to pull the plug on milk from cows.
The hip-hop impresario writes in a letter to Andrew Cuomo that milk should no longer be the state's official beverage.
Simmons, a vegan who has taken on several animal rights causes with People for the Ethical Treatment of Animals, says milk from cows is less healthy than milk from rice, almonds or soy.
He tells The Associated Press he knows dairy is big business in New York but says other industries could spring up in its place.
Simmons and Cuomo go way back. They're both from Queens, and they worked together a decade ago to help soften New York's strict drug laws.
Cuomo's office didn't immediately respond Thursday to a request for comment.