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New Jersey Town Barring Non-Residents From Roads Drafts Friendlier Signs

What to Know

  • Officials in a NJ town that banned nonresident drivers from using its streets as shortcuts has drafted new traffic signage to boost business
  • Officials proposed new traffic signs that say “Residents and Leonia Destinations Only” to replace “Do Not Enter” signs
  • Business owners have been opposed to the town’s “Safe Street” program — a public safety initiative that aims to combat traffic

Officials in a New Jersey town that banned nonresident drivers from using its streets as shortcuts has drafted new traffic signage that they hope will boost local businesses.

Leonia Mayor Judah Zeigler says the original "Do Not Enter" signs were "overly foreboding," and the new signs will correct that.

The borough council introduced a draft for new traffic signs that say “Residents and Leonia Destinations Only” to replace “Do Not Enter” signs that bar nonresidents from 60 side streets, The Record reports.

Leonia will pay an additional $2,500 to install the signs, having already paid $3,900 to install the original red signs, according to The Record.

Leonia business owners were in attendance at the traffic signage meeting Wednesday, saying the new signs are an improvement but seeking further easement on weekend restrictions.

Business owners have been opposed to the town’s “Safe Street” program — a public safety initiative that aims to combat traffic. They say the program has caused them customers, according to The Record.

The new traffic rules are in effect nine hours a day. Police Chief Tom Rowe says the initiative has been successful, with the number of vehicles seeking shortcuts dropping by the thousands.

Copyright AP - Associated Press
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