NY Revives "I Love NY" in $5M Tourism Push - NBC New York

NY Revives "I Love NY" in $5M Tourism Push

Gov. Andrew Cuomo announced the TV campaign Wednesday, marking the return of the "I Love NY" logo with a heart in place of the word "love"

    processing...

    NEWSLETTERS

    NY Revives "I Love NY" in $5M Tourism Push
    YouTube.com/OfficialILoveNY

    New York is dusting off its 40-year-old "I Love NY" icon in a $5 million tourism push aimed at vacationers in the state, in neighboring states and in Canada.

    Gov. Andrew Cuomo announced the TV campaign Wednesday, marking the return of the "I Love NY" logo with a heart in place of the word "love."

    The summer tourism commercials will run in upstate markets as well as in Cleveland, Philadelphia, Toronto, Montreal and Connecticut.

    TV ads will run on network and cable stations. They include NBC's "Today" show, ABC's "Good Morning America" and the Food Network, where Cuomo's girlfriend, Sandra Lee, is a host.

    Print ads will adorn New York City taxis.

    New Yorkers are invited to redraw the "I Love NY" symbol for an online gallery at http://iloveny.com.

    Get the latest from NBC 4 New York anytime, anywhere. Follow us on Twitter, Facebook and Google+. Get our apps here and sign up for email newsletters here. Get breaking news delivered right to your phone -- just text NYBREAKING to 639710. For more info, text HELP. To end, text STOP. Message and data rates may apply.