- Amazon is sweetening its Prime membership program with discounted One Medical memberships.
- Prime members will be able to sign up for a One Medical subscription that costs $9 a month, or $99 a year.
- The company acquired One Medical for roughly $3.9 billion in July 2022.
Amazon is beefing up its mainstay Prime subscription program with a new benefit that gives members access to discounted One Medical memberships.
The company announced Wednesday that Prime members will be able to sign up for One Medical at a rate of $9 per month, or $99 a year, versus the standard cost of $199 annually, or $16.59 a month. Prime members can add up to five additional memberships on the same plan at a rate of $6 per person, Amazon said.
Amazon is integrating One Medical into its Prime membership service after acquiring the primary health-care provider in July 2022 for roughly $3.9 billion. One Medical operates a network of boutique primary-care practices in some parts of the U.S., primarily around major cities. Users can access care from a doctor through the One Medical app, and they can also schedule virtual or in-person appointments at a brick-and-mortar location.
"When it is easier for people to get the care they need, they engage more in their health, and realize better health outcomes," Neil Lindsay, senior vice president of Amazon Health, said in a statement. "That's why we are bringing One Medical's exceptional experience to Prime members -- it's health care that makes it dramatically easier to get and stay healthy."
Get Tri-state area news delivered to your inbox.> Sign up for NBC New York's News Headlines newsletter.
The tech giant has steadily added a buffet of benefits to its Prime membership program over the years as a way to lure more subscribers. Launched in 2005, Amazon Prime gives members access to free two-day shipping, as well as access to exclusive movies and TV shows, among other perks. Membership costs $139 a year. As of April 2021, the service had more than 200 million subscribers worldwide.
Money Report
With the addition of a One Medical benefit, Amazon is trying to not only attract more Prime sign-ups, but also deepen its health-care relationship with shoppers. For years, Amazon has been working to crack open the health-care market with mixed success.
In addition to One Medical, it acquired prescription drug company PillPack in 2018 for about $750 million. In August 2022, the company shuttered its Amazon Care telehealth service amid broader cost-cutting efforts. Haven, a joint venture intended to disrupt health care, disbanded in 2021. Amazon has recently expanded a virtual health clinic service, and the company operates an online pharmacy.
Don't miss these stories from CNBC PRO:
- 75% of Warren Buffett's equity portfolio is in just 5 stocks. Here's what they are
- These two banks just hiked their 1-year CD yield to 5.3%
- A prudent way to bet on a bounce in Apple following its post-earnings decline
- Stifel says the S&P 500 will keep climbing 'wall of worry' to hit 4,400, gives 10 stocks to play rally