Hendrix Booze Loses in Court - NBC New York

Hendrix Booze Loses in Court



    Hendrix Booze Loses in Court
    Vodka is definitely not something that Jimi Hendrix would endorse.

    SEATTLE - The estate of rock guitarist Jimi Hendrix says it has won a trademark infringement lawsuit against a company that promoted Hendrix Electric vodka.

    The Experience Hendrix and Authentic Hendrix companies in Seattle say they won a $3.2 million federal court judgment that orders the vodka to be pulled from the market.

    The family owned companies filed the lawsuit in 2007 against Seattle businessman Craig Dieffenbach, who packaged the vodka in purple-tinted bottles with Hendrix's face and signature above the label.Hendrix died in 1970 at the age of 27.