Last week, Web 2.0 Expo NY brought out a lot of different companies and social networking platforms to debut their latest endeavors, and among the big players this year was the very popular site, Hi5. Very popular, that is, internationally.
Ever since Hi5 debuted in 2003, it has garnered millions of users in countries like Japan and Mexico, making it the third most popular social networking website worldwide after Facebook and MySpace, but only 83rd in the U.S.
I met up with Mike Trigg, head of marketing for Hi5, during the week of the conference to talk about what makes Hi5 so different from Facebook and MySpace and what the network’s plans are to win over Americans.
A special thanks to Sony for letting me use their amazing TG1 HD camcorder, without which none of the Web 2.0 Expo videos would have been possible. You can watch the video via the embed below or download the MP4 directly.
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