General Motors Drops Oscar at the Curb - NBC New York

General Motors Drops Oscar at the Curb

Automaker won't buy ad time for the 2009 Academy Awards show



    General Motors Drops Oscar at the Curb
    Getty Images
    In response to poor sales brought on by rising gas prices, General Motors is ending its 10-year relationship with the Oscars.

    And the Oscar goes to … well, it doesn't go to General Motors.

    After a 10-year relationship that netted ABC more than $110 million, GM has decided to pass on the 2009 Oscars and put its ad dollars elsewhere.

    "It is a great property, but it simply didn't fit into our plans for 2009," a GM spokeswoman told the <a href=""target="_blank">Wall Street Journal</a>.

    The move by GM is the latest in cost-cutting measures taken to off-set the damage done by the high price of gas to their bottom line.

    Instead of the Oscars, GM intends to start doing more Web-based advertising, which allows them to better track the return on their investment.