When Topps' 3D Live cards are held in front of a webcam, an avatar of the player pops up and begins pitching, hitting or fielding.
"This is the ‘Beam me up, Scotty’ version of a baseball card that will get kids to buy more, " Steve Grimes, chief digital officer at Topps, told the New York Times. "We see this baseball season as a redefining moment for us,"
The "augemented reality" baseball cards place an image of the player on the computer screen. The on-screen player can be moved around to make the player on the card perform motions.