With two quick flicks of a wrist, a Turkish-made shoe has become an international hit.
Ramazan Baydan designed the "Ducati Model 271" some 10 years ago. So when Iraqi journalist Muntadar al-Zeidi leapt to his feet last week and sent a pair of size-10s whizzing past President George Bush's ear, Baydan recognized them instantly.
"I couldn't have missed it, no way," Baydan told the New York Times. "As a shoemaker, you understand."
Since the unpleasantness, Baydan has received orders for more than 300,000 pairs of the infamous shoe. He normally sells only 75,000 a year. It goes without saying that Baydan plans to add more staff.
And of course, the shoe will likely be rechristened "The Bush Shoe" or "Bye-Bye Bush."