Tour Gap's New Denim Shrine

This morning, Gap creative director Patrick Robinson hosted a pre-opening tour of their latest: A 1969 concept shop -- the nation's second and New York's first storefront in years -- in Soho.

Per the release and promise of store exclusive-styles and fabrications, we were looking to be impressed. And we were: This store is full of firsts. A center table inlaid with iPads enables visitors to shop online and via various style apps and a rack of U.S.-exclusive trousers greeted us at the door.

A jeans bar in back feels as inviting as an actual bar. And -- unlike last year's pop-up just down the road -- the focus sits squarely on denim-driven pieces for men and women. (Also noted: a handful of art culture magazines and black jersey jumper that looked just right styled with a jean jacket.)

Related stories on The Feast:
Gap Rings in Bell Bottoms for Spring
Gap to Debut Permanent Denim Digs on Broadway
The Technique: J. Crew's Marissa Webb Demonstrates Rolling the Perfect Cuff

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