Topman is adding to the plethora of designer collaborations currently sweeping the fashion industry with a project that’s just for the boys. “Following up on their Black Trouser Project, British retailer Topman look towards some of fashions hottest designers to be a part of their upcoming White Tee Project,” says Hypebeast. Designers from Henry Holland and Phillip Lim to Richard Chai and J. W. Anderson have signed on to participate in the endeavor. The limited-edition collection hits Topman’s virtual racks May 28.
While in the past I’ve griped about the abundance of designer partnerships taking place these days (which, in some cases, can water down a burgeoning brand’s image thanks to the inevitable dilution that comes when pairing a newbie with a mega brand), I think the idea of having multiple designers update a classic clothing staple (i.e. Gap’s inviting Rodarte, Phillip Lim, and more to update the basic white button-up last year) typically produces great one-offs at reasonable price points. Besides, it’s great exposure for lesser-known lines. Speaking of, don’t be surprised if you see a few women rocking the fruits of this collaboration come spring. I, for one, am eyeing Juun J’s side-zip creation.