Justin Timberlake's William Rast is the latest label to create exclusive lines for Target. Men's and women's collections will launch December 19.
Characterized by a sharp aesthetic infused with a rocker edge, William Rast typically retails between $95-$595. The Target price points should be significantly lower, and we're guessing styles will include a lot of denim—William Rast CEO Colin Dyne told WWD inspiration was derived from the "iconography of biker culture and American denim heritage."
Target launches alway spark plenty of buzz, and with J-Tim involved, we're anticipating this one will make even more noise.
