Market Watch: Jemima Jackman Ruffle Underwear

Jemima Jackman

On a recent visit to the newly-installed Hester Street Fair, we fell hard for Jemima Jackman's ruffled boho-print underthings.

Made in New York by Jemima Biscombe (Jackman is her grandmother's surname), the local designer's vibrant and kaleidoscopic cotton knickers already have quite a following thanks to her online shop. Take your pick from the colorful range of scalloped-edge thongs, or snag a pair of beachy briefs, featuring an adorable ruffle along the back ($15 each or 3 for $30).

They're simply too cute to be kept out of sight.

Available at the Hester Street Market, Saturday and Sunday.

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