Uniform Project’s Sheena Matheiken Wears One Dress for 365 Days
A little over a year ago, Sheena Matheiken took on an epic project of sustainable fashion (with a charitable bent): To wear one dress for an entire year. On midnight of May 1, she officially succeeded.
Matheiken took on the project in 2009 as a challenge to prove that one can be stylish while also being earth-conscious (all of the various accessories she uses are sourced from Etsy, eBay, and local flea markets) as well as to raise money for the Akanksha Foundation, which helps children in India get proper schooling. By the end of the project this weekend, she'd succeeded in wearing an incredible array of ensemble iterations involving the same little black dress (designed by Eliza Starbuck), and had raised nearly $80,000 (enough for 220 kids to go to school, according to the Uniform Project's web site).
If you're not already a fan of Matheiken's inventive styling (a doily as a bib! Thigh highs galore!), become a convert over at the Uniform Project, or watch the complete year wrap-up video below. It's hypnotic.