Selling Spring: The Season's Best Ad Campaigns

It may be some time before spring temperatures actually arrive, but newsstands are already featuring a fresh wave of forward-thinking campaigns, featuring Gisele, Rumer Willis, and more.

13 photos
1/13
Marc Jacobs
2/13
Proenza Schouler
It may be some time before spring temperatures actually arrive, but the season's spectacular clothes are already hitting newsstands in a fresh new wave of forward-thinking campaigns. Proenza Schouler's newly-released ads feature a pair of languid, chalk-dusted models in sheer blouses with pops of peach and cerulean.
3/13
NBC Connecticut
To make a legendary face like Gisele's look virtually unrecognizable is a feat, and Balenciaga pulled it off famously for its spring campaign.
4/13
Alexander McQueen
A veil of monarch butterflies flanks a pouty-mouth Lindsay Wixson in Alexander McQueen's spring stills, a subtle symbol of the label's metamorphosis after the designer's death a year ago.
5/13
Marc Jacobs
Marc Jacobs' "Taxi Driver"-like ads trumpet the incoming '70s-inspired season with a sorbet-hued color palette Mrs. Roper would go wild for.
6/13
Versace
Mad Men star January Jones ditched her character's prim housewife persona -- and all her clothes -- for Versace's spring accessories campaign.
7/13
Alex Prager for Bottega Veneta
Bottega Veneta's spring ads depict the airy collection, modeled by Karolina Kurkova, with a Hitchcock-like suspense, shot by young photographer Alex Prager. Said creative director Tomas Maier of the collaboration, “I thought that the juxtaposition of Alex’s intense colors and surreal imagery with the cool palette and real-world focus of the collection would be interesting."
8/13
Fendi
Karl Lagerfeld shot Anja Rubik in a live-action still-life portrait, juxtaposing the model's sexy-rueful gaze with the backdrop's sunny colorway.
9/13
Jimmy Choo
Adding to plus-size model Crystal Renn's string of wins this past year, she is now the face of Jimmy Choo -- seen frolicking here against a bold backdrop.
10/13
Alberta Ferretti
The spring collection ads for Alberta Ferretti exude an ghost-like vibe, placing the lacy, angelic delicates and bleached-out beauty against weathered antiques and a painter's dropcloth.
11/13
Jil Sander
The Jil Sander spring collection designer Raf Simons sent down the Paris runway was a like a triumphant, high-fashion picnic, and its vibrancy extends to the brand's campaign. The shots shine so bright, the model's face disappears in a white-out.
12/13
DSquared2
We're smitten with Sun Feifei's androgynous charm in the spring 2011 DSquared2 ad campaign.
13/13
Badgley Mischka
Rumer Willis makes her modeling debut in the latest beachy round of ads for formalwear brand Badgley Mischka.
Contact Us