Rachel Zoe to Launch Own Brand


Celebrity stylist and now herself a celebrity, Rachel Zoe is adding designer to her resume with the launch of The Rachel Zoe Collection for fall 2011.

Celebrity designers have been closely scrutinized, not to mention criticized, because being famous and looking gorgeous in fashionable clothes does not a designer make. Now sylists to said celebrities, who have become celebrities themselves (hello Rachel Zoe), are becoming designers. By definition, celebrity designers.

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Zoe has forged a deal with LF USA to launch The Rachel  Zoe Collection, which will include clothing, shoes, and accessories. This catapults her the top of the celebrity designer category, yet, we must remember, the reason for her success in the first place is her incredible sense of style. So, we're expecting some serious design chops.

The Rachel Zoe Collection will bow to better department stores and upscale e-commerce sites, and represents the latest venture by Zoe on top of her Bravo reality show The Rachel Zoe Project, a daily e-newsletter, clothing and accessories line for QVC, consultancy for Piper Lime and of course, her day job styling the likes of Jennifer Garner, Kate Hudson and other A-listers.

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