Pick a Model for Perry Ellis's Runway

As social media gets the public more involved in fashion week than ever before, Perry Ellis is letting his Facebook fans and YouTube channel viewers play casting director for his upcoming men's show on February 11.

Followers can select from photos of the nine finalists, with the winner being announced just before the show starts. Ellis is extending the power of his Facebook family by offering them an exclusive, three-day head-start on a straight-from-the-runway pre-sale after the livestream at the Perry Ellis website.

As of this writing, Perry's page has counted nearly 43,000 fans, but we imagine those numbers will climb as folks try to get in on the fashion week action.

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