Now Open: Zimmermann's Soho Pop-Up

Australian swim and ready-to-wear label Zimmermann is preparing to open its first U.S. store with a pop-up on 112 Greene Street through June 30.

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The Thread
The Thread
The spacious Zimmermann pop-up joins haute bedfellows Paul Smith, Louis Vuitton and other new neighbors down the block, Isabel Marant and Jerome Dreyfuss until June 30.
The Thread
Zimmermann's introduction to the U.S. also includes an edited selection of accessories and jewelry from Australian designers Teresa Ruiz and Zimmermann stylist Tamila Purvis' Mania Mania.
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Summer suits span intricately constructed maillots with cut-out and bustier detailing, jersey knit two-piece, on-trend florals and bikinis with little ruffles in every color imaginable. Plus, each has its coordinating cover-up.
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Mania Mania jewelry designer Tamila Purvis serves as a stylist for Zimmermann and offers pieces that retail between $195-$300.
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Currently, the store's got stocking both ready-to-wear and swimwear, but as of May, they'll transition over to a completely summer selection.
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The pop-up shop is so large it's almost sprawling, but the label's permanent home will tighten up the selection into something a bit smaller.
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Overall the Aussie brand seems like a great fit for the expanding fashion content opening up in Soho, with its blend of effortless Aussie beach style, sophisticated and bold design elements.
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