Now Open: Zimmermann's Soho Pop-Up

Australian swim and ready-to-wear label Zimmermann is preparing to open its first U.S. store with a pop-up on 112 Greene Street through June 30.

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The spacious Zimmermann pop-up joins haute bedfellows Paul Smith, Louis Vuitton and other new neighbors down the block, Isabel Marant and Jerome Dreyfuss until June 30.
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Zimmermann's introduction to the U.S. also includes an edited selection of accessories and jewelry from Australian designers Teresa Ruiz and Zimmermann stylist Tamila Purvis' Mania Mania.
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Summer suits span intricately constructed maillots with cut-out and bustier detailing, jersey knit two-piece, on-trend florals and bikinis with little ruffles in every color imaginable. Plus, each has its coordinating cover-up.
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Mania Mania jewelry designer Tamila Purvis serves as a stylist for Zimmermann and offers pieces that retail between $195-$300.
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Currently, the store's got stocking both ready-to-wear and swimwear, but as of May, they'll transition over to a completely summer selection.
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The pop-up shop is so large it's almost sprawling, but the label's permanent home will tighten up the selection into something a bit smaller.
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Overall the Aussie brand seems like a great fit for the expanding fashion content opening up in Soho, with its blend of effortless Aussie beach style, sophisticated and bold design elements.
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