Natori for Target to Launch in Time for the Holidays

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The Natori for Target collection of lingerie and loungewear will drop in stores ahead of the holiday shopping season, October 30-December 25, followed by a second, Valentine's Day run January 1-February 26, WWD reports.

The collection of bras, panties, chemises, pajamas and loungewear marks Target's first intimates line, as well as designer Josie Natori's first collaboration with a mass-market retailer.

“I’m an entrepreneur at heart, so the ability to collaborate with Target on a collection that will reach women across the country was an opportunity I couldn’t pass up,” Natori said. “By working together, Target and I created a collection filled with delicate pieces that truly reflect my East-meets-West style.”

The Natori empire has come to encompass a wide range of lingerie, loungewear, ready-to-wear, home and fragrance, and we expect the Target line to follow suit in the delicates designer's signature sophisticated and sensual (yet incredibly wearable) aesthetic.

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