Marilyn Monroe Brand Bought, She’ll Front Dior Beauty in 2011

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Time & Life Pictures

According to WWD, Authentic Brands LLC and NECA media and entertainment have bought the purchased the intellectual property rights to the Marily Monroe brand, and, as a result, aim to turn her into a global franchise --starting with the Christian Dior beauty campaign this year.

Even nearly 40 years after her untimely death, we're a generation still very familiar with the cult of Monroe's glamour: We're used to seeing her face on magazine covers and selling lingerie and wine, among other things. Authentic is banking on her enduring ability to sell products, reportedly paying a sum between $20-$30 million for the control over the brand.

In addition to the Dior campaign, possible ways in which Monroe could pop up include traditional licensing, photographic ads and computer-generated action spots for high fashion apparel, accessories, jewelry, beauty and fragrances. In the immediate future, WWD reports, are major deals for a health and beauty venture, and an apparel line incorporating sportswear and denim.

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