Macy’s Unveils Matthew Williamson’s “Bohemian Deluxe” Collection

Macy's Fashion Director Nicole Fischelis described the designer's collection, which launches April 13, as "bohemian deluxe," a reflection of Williamson's "spirit."

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Designer Matthew Williamson's collection for Macys -- the second in a series that will culminate with Karl Lagerfeld in the fall -- was debuted at the Mondrian Soho last night. The new line features a mix of signature Williamson elements including color and prints, and is set to debut in-store and online on April 13.
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Macy's fashion director, Nicole Fischelis, said the department store wanted to "tell a story" with the various designers they've selected for collaborations this year, and revealed that Karl Lagerfeld shooting the campaign for his fall collection with Macy's. What's more, she says she's already pitching designers for next year.
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The collection, which Fischelis described as "bohemian deluxe," encompasses all of Williamson's signature elements when it comes to design: color, prints, and an easygoing brand of sex appeal.
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All of the items in the collection are priced under $300. The most expensive item was, naturally, one of the most popular with those at the preview last night: a caramel-colored leather jacket for $299.
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The dresses and separates, for the most part, however between $50 and $120.
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Fischelis was quick to note that, while the pieces are signature Williamson, they are not "copies" of what one might see on his runway. "It's his spirit," she explained, noting that the collection itself was very much an original.
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A floaty, chiffon printed dress for $99.
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