Levi Strauss for Brooks Brothers brings together two classic brands on a line of three styles of men's jeans.
Levi's 501 button-fly, 505 zip-fly and 514 slim straight fit will be available for $148 a pop in six different washes, branded with both Brooks Brothers and Levi Strauss logos on the interior pockets. Brooks Brothers execs explained to WWD the collaboration was inspired by the popular pairing of Levi's jeans and Brooks Brothers' oxford shirts among their consumers.
Brooks Brothers may be more traditional than trend-forward, but the clothing store has been working together with outside brands—a ubiquitous practice now—for a long time, carrying Lacoste polo shirts as far back as the 1930s.
