Katy Perry to Launch “Purr” Fragrance

Add one more to the seemingly unending wave of celebrity fragrances being released this year: Katy Perry will unveil her own signature scent, "Purr," in Nordstrom stores come November.

We're beginning to think that, in addition to top notes of vanilla or freesia, these celebrity fragrances must have some kind of hypnotic element to them, encouraging executives and retailers to continue rolling out new ones seemingly ever week.  

Perry's "Purr" is inspired by her catwoman stage costume, and the singer cites Gwen Stefani as an influence, while subtly dismissing the previous efforts of Beyonce and Kim Kardashian in the fragrance department. Perry goes on to tell WWD about how adorable she finds Japanese culture, saying something about dancing strawberries and overall causing us to wonder what this perfume might actually be all about.

At this point, the celebrity fragrance bandwagon is getting rather saturated: Every famous face from Jennifer Aniston, Halle Berry, Jennifer Lopez, Kim Kardashian, and Sarah Jessica Parker to Britney Spears, Jessica Simpson, Mariah Carey, Faith Hill, Christina Aguilera and Victoria Beckham has been attached to a new scent of late. While each new debut comes with a celebrity's particular inspiration and personal investment attached, it seems apparent to everyone that the market is a cash cow for all involved, which -- sooner or later -- will leave a bad scent lingering in the air, indeed.

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