Stunning redhead Julianne Moore has officially become the new face of Talbots, replacing Linda Evangelista (who served as the chain's Fall 2010 muse).
The dreamy campaign was shot by fashion magazine pros Mert Alas and Marcus Piggott, who apparently also photographed the starlet for her sexy Bulgari campaign.
In a release, chief creative officer Michael Smaldone said Moore "represents a timeless, ageless, natural American beauty that Talbots has always strived to symbolize. She is a modern woman who embodies confidence and strength."
The casting falls in line with Talbots' plan to rebrand itself as a more fashion-forward company, in much the same vein as Ann Taylor, which has opted to cast Karen Elson and, most recently, Katie Holmes, as the forward-facing icons of the company.
