J.Crew’s New Bridal Boutique Bows on Madison

The new store at 769 Madison stocks luxurious exclusive clothing and accessories upstairs and the label's full roster of brides' and bridesmaids' dresses downstairs.

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The boutique itself is situated just blocks from heavy-hitter rivals like Vera Wang, and the J.Crew store stacks up: The windows are luxuriously dressed, and there's a security guard beyond the heavy door.
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The bridal windows feature J.Crew's classic madcap styling.
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Inside, a reception area awaits for those looking to make appointments. The top floor is devoted to "occasion" ready-to-wear with higher price points than what J.Crew usually offers.
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We found tons of spectacular pieces exclusive to J.Crew's new wedding store, like the sequin pants that Jenna wore on her Oprah debut. (Only four in production, so these will llkely sell out today!)
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Similar exclusives include a fabulous ostrich feather cocktail skirt (cleverly paired with a plaid button-down) that seems inspired by the spring collections of high-end designers like Jason Wu.
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The tabletop reveals a lot of the label's collaborations -- working with Essie to sell the perfect pale pink nail polish and Wolford on the just-right tights.
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Downstairs offers a by appointment-only shopping experience where the entire catalogue of J.Crew's offerings are on display.
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In classic J.Crew fashion, one unconventional bridal style features a long white silk skirt and a furry pink vest.
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The bridal dresses are a mix of current pieces and favorites that have been brought back. A key point is that brides won't actually purchase the dress here -- they'll try on and then make purchases online (either thorugh the store or from the comfort of their own couches).
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More of the dresses on display downstairs.
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More clever styling: A long whiteskirt is paired with a black top.
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Even the changing rooms are seriously posh.
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A rack of the bridesmaid dresses, all in J.Crew's signature eye-catching colors.
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