JC Penney Forges a Partnership with Liz Claiborne

JC Penney's exclusive new Liz Claiborne Collection, in stores next month, aims to revive the clothing brand's discontinued Liz & Co line, as well as offset its recently-shuttered outlets.

A comprehensive selection of sportswear, knits, classic denim, jackets, handbags, jewelry and watches, in addition to men's tailored and dress clothing, the line will hit 1,100 stores and the JC Penney's website in August, with plans to branch out with a home goods lineup early next year. 

The launch of this new line, along with Liz Claiborne New York for QVC, comes immediately following the company's closure of its outlet stores nationwide, indicating a new strategy focus for the all-American brand.

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